I’m Doug Heinz, a seasoned CFO with over 20 years of experience carrying me through a crazy twisted line following passionate intention and also, random opportunities. I’ve worked across many industries (SaaS, AI, finance, travel, psychedelic healing centers). My ultimate passion is helping “not large” businesses navigate uncertainty, scale with confidence, and turn chaos into opportunity. My approach isn’t just about “finance”—it’s about building systems that adapt, evolve, and create unseen opportunities.

Why I hate being the numbers guy. Managing organizations requires a command of managing money, of course. But it is always decisions, momentum, and knowing when to pivot before the ground shifts beneath you. I don’t believe in rigid playbooks or staring at static forecasts like they hold the meaning of life. I believe in real-time strategy, adaptive feedback loops, and the kind of finance that actually helps you move forward.

Based on my own life, I’m the guy who believes that great stories start with detours. I’ve climbed cliffs that lied about their difficulty, wandered trails nobody bothered to map, and eaten food I shouldn’t have on at least three continents. Adventure isn’t a hobby—it’s a way of being in the world, of solving problems, of facing the unknown with a grin and a solid Plan B (or C, or D, or….).

Back in the mid-‘90s, I made a random call to a previously thought of, out of business recording studio because I needed a high school internship to avoid going to school the last month of my senior year. Turns out, Boyz II Men bought the studio and I was the first hire. That experience that taught me how to hustle, do the dirty work, problem-solve, and carry luggage heavier than I am. It also means I can hum End of the Road on command, but let’s save that party trick for later. Since then, life’s been a mix of road trips, many nights under the stars (some with frozen toes), guitar solos, and chasing serendipity.

All these experiences have led to a truth: business, like life, is rarely neat or predictable. The good stuff, the stuff worth building, comes from embracing the unpredictability and creating something lasting out of it. That’s what I do. I build. Relationships, systems, businesses, songs…it doesn’t matter. If it’s worth doing, it’s worth doing with purpose. And it’s usually those “accidents” along the way that spark something new and magical.

More personally, everything I do is in service to my family. My fiancée, who somehow manages to be both my anchor and the gale that keeps life interesting. My two stepsons, who remind me daily that life is about showing up, bringing vulnerability to strength, and losing at our weekly board-game nights (with only a few extra F-bombs). And my two dogs, who live their lives like every stick is sacred and every nap is a reward for a job well done.

They’re the reason for the long nights and the risks, for every deep dive into a business that needs a lifeline and every wild leap of faith. A life full of meaning. Life with them is messy, loud, and full of random moments, which fill us all full of life.

And at the end of the day, that’s what drives me: the belief that everything we build—businesses, families, lives—should stand up to the same scrutiny as a good noir detective story. If it doesn’t serve what matters most, what’s the point?